About The Kingdom

The Kingdom That Upends Everything!

Upend was never meant to be only a clothing. It's a delcartion of God's truth, that we are Jesus' Kingdom Citizens a royal Priesthood.
On earth we Christian stand divided, so blinded by religion we forget God didn't come to establish a religion, He established his Kingdom on Earth.

This is the upside-down (Upend) Kingdom of God, and everything we create flows from that truth.

What We Believe

We believe the Kingdom of God is not distant, abstract, or reserved for heaven—it is here, now, and advancing through ordinary people who say yes to an extraordinary King.

Jesus did not come to fit into culture.

He came to upend it.

He upended religion with relationship.

He upended power with servanthood.

He upended death with life.

And He calls His people to live the same way.

Why Clothing?

Because what you wear speaks before you do.

In Scripture, garments often symbolized identity—who someone belonged to, what authority they carried, and how they walked before God. We believe clothing can still do that today.

Our designs are intentional.

Sometimes minimal.

Sometimes difficult to understand at first glance.

That’s on purpose.

Each piece is meant to:

Serve as a personal reminder of who you are in Christ
Spark conversation rather than consumption
Point attention away from self and back to God

This is not Christian clothing for performance.

This is Kingdom clothing for formation.

Our Mission

To represent God’s Kingdom boldly, Truthfully, and faithfully—

using clothing and content to remind people who they are,

who they belong to,

and what they are called to live for.

We exist to upend identities rooted in culture

and replace them with identities rooted in Christ.

Our Vision

A generation unashamed of the Gospel.

Citizens being one with one another as The Father & The Son are one.

Believers who live set apart, yet fully engaged.

Faith that is visible, embodied, and lived out daily.

Our goal is not popularity, it is obedience.

Not hype but fruit.

Not branding but building the Kingdom of God.

If even one person remembers their identity in Christ because of what they wear, If one conversation turns toward truth, If one life is redirected toward Jesus then this is worth it.